MARVIS

For Kids · No Ordinary Smile

No Ordinary Smile.

The Experience

No Ordinary Smile.
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A playful, fashion-led brand activation created to launch a new Marvis toothpaste collection for kids. Inspired by the iconic Marvis Model, the experience transforms the brand's distinctive tubes into a living fashion installation and an interactive Toothpaste Candy Bar, where children explore different flavors through colorful product displays and playful discovery moments. Blending fashion, product storytelling and family-friendly interaction, the activation creates a highly visual environment designed for children, parents, media and creators — turning an everyday routine into 'No Ordinary Smile.'

Activation transforms an everyday habit into a moment of theater. A dress made of 500 tubes becomes couture, a toothpaste display becomes a candy shop, a brand launch becomes a family experience — because the unusual starts from the detail.

The Marvis Model

A full-length couture-style gown made entirely from original Marvis tubes — a living fashion installation that embodies the brand's iconic branding and becomes a viral photo moment.

Toothpaste Candy Bar

Interactive product wall like a candy shop, where children choose flavors through colorful displays, apothecary jars with candies and playful signage "Choose your flavor · Smile your way!".

Fashion Meets Play

Bathroom-inspired set design with pastel-mint accents, marble floor tiles, vintage sinks and fresh florals — turning an everyday routine into an editorial fashion moment.

Shareable Family Content

Kid-friendly photo moments with the Marvis Model, personalized flavor discovery and custom takeaway kits — perfectly designed for parents, family media and lifestyle creators.

Story in Frames